A Tough Love Letter: Why I can never buy the Toyota Prado

A Tough Love Letter: Why I can never buy the Toyota Prado

January 19, 2024
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Ah, the Toyota Prado. A behemoth of the Kenyan roads, a symbol of success, and… a potential money pit disguised as a shiny SUV. Before you succumb to the allure of this automotive icon, let’s have a real talk about why buying a Prado in Kenya might not be the wisest decision, despite its undeniable status symbol appeal.

Let’s start with the elephant in the room: the cost. A brand new Prado will set you back a cool Ksh 7 million (roughly $63,000 USD). That’s enough to buy a decent Apartment in a Nairobi suburb or educate your kids through university, or start a thriving business. And that’s just the sticker price. Factor in insurance, fuel costs that rival a small aircraft, and the ever-hungry beast that is Nairobi traffic, and you’re looking at a monthly bill that could make your accountant faint.

While the Prado is renowned for its off-road capabilities, the reality in Kenya is that many owners rarely put these capabilities to the test. The majority of Prado owners end up using their vehicles for urban commuting, rendering the off-road features redundant and adding unnecessary weight to an already sizeable vehicle.

Despite its rugged reputation, the Prado’s tall center of gravity, combined with its large size and potentially sluggish responses at high speeds, makes it prone to instability during quick maneuvers or sharp turns. This lack of agility increases the risk of rollovers, especially when compared to more nimble vehicles. Essentially, the Prado trades off some speed and cornering for off-road prowess, making it a potentially dangerous choice for those who prioritize swift handling at high speeds.

Speaking of fuel, the Prado is notorious for its thirst. Imagine feeding a dragon with nothing but petrol – that’s essentially what you’re doing when you own one of these beasts. In the city’s stop-and-go traffic, expect a measly 8-10 kilometers per liter. On the highway, things improve slightly, but you’re still looking at 12-14 km/l. With fuel prices constantly on the rise, the Prado might start feeling less like a luxury car and more like a personal ATM.

Owning a Prado isn’t just about buying it; it’s about committing to a lifelong relationship with your mechanic. These beauties, while robust, are complex machines with a penchant for expensive breakdowns. Suspension issues, electrical gremlins, and the ever-present threat of that insatiable fuel pump, can all lead to hefty repair bills that could make you question your life choices.

Unless you live on a sprawling ranch with its own private airstrip, the Prado’s sheer size can be a nightmare in the urban jungle. Nairobi’s streets are a chaotic ballet of matatus, boda bodas, and pedestrians, and squeezing this land yacht through the throngs can be an exercise in frustration. Finding parking? Forget about it. Be prepared to become intimately familiar with the “No Parking” signs and develop a deep appreciation for parallel parking acrobatics.

While the Prado boasts a commanding exterior, its interior can disappoint with a surprisingly “cheap” feel. Think scratchy plastics, uninspired design, and questionable fit-and-finish that fall short of the luxury expected at its hefty price tag. This mismatch between exterior grandeur and interior quality might leave you questioning the car’s true value and wondering if the shiny exterior hides a less glamorous reality.

Across Africa, the Prado and its Land Cruiser V8 cousin aren’t just cars; they’re rolling emblems of political power and, unfortunately, often ill-gotten gains. Owning one whispers “I’ve arrived,” but the hushed whispers often carry the stench of corruption and looted coffers. Aspiring politicians see these behemoths as chariots to public office, solidifying their image as powerful figures deserving of deference. This association casts a long shadow, poisoning the perception of legitimate success and blurring the lines between ambition and greed. So, while the Prado might offer a luxurious ride, it can also carry the baggage of a tainted past, forever entangled with the murky world of African politics.

So, is the Prado all bad? Not necessarily. If you have a bottomless wallet, live in the vast plains where fuel efficiency is a myth, and possess the parking skills of a Formula One driver, then maybe, just maybe, it could be the car for you. But for most Kenyans, the Prado might be more of a dream than a reality.

Before you sign on the dotted line, consider some more practical options:

  • Fuel-efficient SUVs: The Toyota Fortuner, Mitsubishi Pajero, and Ford Everest offer similar space and capability with significantly better fuel economy.
  • Sedans: If you don’t need the off-road prowess, spacious sedans like the Toyota Camry or Honda Accord offer comfort, luxury, and a much friendlier relationship with the gas station.
  • Used cars: A well-maintained pre-owned Prado might be a more affordable option, but remember, used luxury cars come with their own set of baggage.

Ultimately, the decision of whether or not to buy a Prado is a personal one. But remember, true success isn’t measured by the size of your car, but by the choices you make and the experiences you create. Choose wisely, and your Kenyan journey will be a smooth ride, Prado or not.

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